we’re screwed: technologists and psychologists have teamed up to peddle products that tap into our deepest evolutionary drives, and eventually become habits, netting huge profits with little advertising investment. Nir Eyal deftly details his Hook Model and how users get ‘hooked’ after many cycles. Yet, there’s also infinite potential for good.
Ever wondered why Facebook alerts you for your friend’s birthday and sometimes pushes pointless notifications. Why you cant seem to stop swiping on that dating app? Hooked will tell you why and more.